Using a UK retailer of your own choice, assess their Own Brand Essay

Using a UK retailer of your own choice, assess their Own Brand strategy - Essay ExampleThe retail phone line is highly related to the perception and preference of customers. Sainsburys in order to develop its snitch strategies has become completely customer oriented and has adopted strategies accordingly. The commercialize share of Sainsburys in the year 2011 first quarter is estimated to be around 16.5 percent (Shannon, 2011). The market position of Sainsburys is quite strong in London as well as South East. It is observed that the retail branding is generally a customer oriented approach. The five major areas where Sainsburys has recognised growth were great sustenance at great prices, greater number of complimentary food chain, reaching maximum customers by government agency of extra channels and increasing the space of supermarket along with active property management. These strategies have helped the retail store to sustain itself in the third position. Sainsburys possesses two formats of stores namely traditional super market stores and convenience stores (Li, 2008). The retail profession strategy is different from the strategies of other businesses. In this physical composition, the brand strategy in retail sector has been discussed. The paper seeks to discuss about the brand strategy of Sainsburys. The brand strategy developed by the company in their retail business enables it to acquire more customer loyalty and this aspect has been highlighted in the paper. The enormousness of this strategy in fulfilling the need and expectation of customers has also been included in the paper. The paper also comprises of the relationship between services of the company and the need of customers. 2.0 Retail Branding The retail branding is considered as a well known concept in present scenario. The business in retail industry is growing rapidly and generating more chains of businesses. The branding of retailers is different from other product brands. The reta il branding is generally multi-sensory and it is developed by focusing on the knowledge of consumers. The brand image is adopted in different ways in this fiber of business. In the retail outlets there are various attributes that act as persuading factors for consumers such as quality of products, brands that are sold, services, appearance of store, the price level, behaviour as well as service of employees among others (Ailawadi & Keller, 2004). The business of retail industry is based on their adaptation towards the trends of society as well as taste of customers for newfound products. This adaptation generally influences more consumers. There is a chance of retail business to be eliminated from the society if it is incapable to fulfil the requirement of market. In this fictional character of business, major focus is tind towards the customers as they are directly linked to the product of the stores (Mansoory & Mehra, 2010). 3.0 Strategy of Sainsburys The brand of Sainsburys w as essentially developed with an intention to provide customers with healthy, fresh, secure and delicious foods. The company has focused towards various approaches before adopting strategies. Their main focus has been on quality, fair price, fresh food, in advance(p) food and other product lines. Based on these aspects, the company developed its strategies to fulfil customers expectation (J-Sainsbury, 2010). The strategy of the company is principally based on the five areas and based on this strategy, brand image is developed. It also provides emphasis on the five selected strategies so as to enhance their business and retain customers (J-Sainsbury, 2010). In the first strategy of great food at fair price the company has an intention to provide healthy, fresh, safe and tasty food and thus it has continued to make innovation in their product. These innovative products facilitate them to be a leader in delivering the quality products at fair prices (J Sainsbury Plc, 2011). The main f ocus in this strategy is to provide extreme importance on